SLS Las Vegas, Closing in on New Ownership Deal, Hints at Readoption of Sahara Brand

SLS Las Vegas, Closing in on New Ownership Deal, Hints at Readoption of Sahara Brand

The SLS, which sits on the north end of the Las vegas, nevada Strip where once stood the legendary Sahara, may be going back in time, at least as far as branding is concerned.

Back in 2013, the SLS was delighted to just take throughout the iconic Sahara’s old spot on the Las Vegas Strip. Now an owner that is new rumored to be considering a return towards the Sahara brand name.

The casino that is beleaguered, which has already tried a multimillion renovation and bizarre modern art greeting arriving guests from its circular outdoor entry, is looking for such a thing to recapture its former glory.

What Went Wrong?

When the SLS, standing for the home-shopping-network-sounding moniker of ‚Style, Luxury, Service,‘ opened its doorways in August 2014, it heralded what appeared as if the comeback of the post-recession Las Vegas Strip. But simply a year after starting under the auspices of partners Stockbridge Capital and SBE Entertainment, the brand new casino resort had failed to turn a profit.

Even after switching out restaurants and entertainment venues, customers (possibly afraid away by the now-infamous ‚Blob‘ statue out front), were not flocking through its doorways. The reasons behind the flop had been multifarious, but started at the top with then-owner Sam Nazarian, the man who thought the Blob will be a compelling draw.

After failing a Gaming Control Board-ordered drug test and admitting Continue reading